Email security has evolved significantly with protocols like SPF, DKIM, and DMARC. These protocols reduce phishing and spoofing risks. But as organizations build trust and stand out, DMARC alone often falls short. This is where BIMI (Brand Indicators for Message Identification) and VMC (Verified Mark Certificates) step in. They provide enhanced brand protection and boost email engagement.
What is BIMI?
BIMI, or Brand Indicators for Message Identification, allows organizations to display their logo alongside authenticated emails in inboxes. By implementing BIMI, companies strengthen their brand’s visual identity and reassure recipients that the emails are genuine so, it helps build trust and enhances overall email communication strategy.
The Role of DMARC in BIMI Implementation
DMARC is necessary for BIMI. To display your logo using BIMI, your domain must have a DMARC policy set to “quarantine” or “reject.” This ensures emails are authenticated, and unauthorized messages are flagged or blocked. DMARC secures your emails, while BIMI showcases your brand, enhancing trust.
What is VMC?
How BIMI and VMC Work Together?
BIMI and VMC enhance email communication in several ways:
- Brand Visibility: Your logo becomes a trusted visual element in recipients’ inboxes, making emails stand out.
- Trust and Credibility: BIMI, supported by VMC, reassures recipients that the email is legitimate, reducing phishing risks.
- Engagement: Recognizable logos boost engagement rates as emails are more likely to be opened and read.
Benefits of Implementing BIMI and VMC
- Enhanced Security: BIMI and VMC promote stronger email authentication practices by requiring DMARC compliance.
- Brand Protection: Prevent impostors from misusing your brand’s identity in phishing attacks.
- Increased Email Engagement: A branded inbox fosters trust and captures attention, boosting engagement.
- Competitive Edge: Stand out in crowded inboxes and show recipients you prioritize security and branding.
Steps to Get Started
- Achieve DMARC Compliance: Set your domain’s DMARC policy to “quarantine” or “reject.”
- Design Your Logo for BIMI: Prepare a Scalable Vector Graphics (SVG) logo that meets BIMI specifications.
- Obtain a VMC: Work with a trusted CA, such as DigiCert or Entrust, to verify your logo and acquire a VMC.
- Update DNS Records: Add the necessary BIMI and DMARC records to your DNS.
- Test and Monitor: Use email testing tools to verify BIMI and DMARC implementations.
BIMI and VMC elevate email security and branding. They build on DMARC’s foundation to help organizations strengthen defenses against phishing while boosting brand visibility and email engagement. Adopting these technologies fortifies your email ecosystem and amplifies your brand’s presence in the digital landscape.
